sometimes tech is not better

Obviously I'm a fan of engineering, technology, science-y things, etc. but when it comes to this juicer I LOL. I'm confused by how KPCB and Alphabet funded this $400 juice machine or how this product even went to market when the juice can just be cut open and squeezed out by hand--- oops ;(. When Bloomberg finally uncovered this ridiculously obvious blunder, Juicero came back and said that their machine makes this process of squeezing the juice "less messy" and that it reads a QR code to make sure the juice hasn't expired. The expiration date is also printed on the product... 

Sometimes there really is no need for tech solutions when it comes to something as simple as juice.